From a Few Posts to a Countrywide Comeback

How Moleskine’s back-to-school visuals took over streets, schools, and screens.

The challenge

What started as a simple request for photography grew
into a national back-to-school campaign for Moleskine Mexico.

The insight

Back to school is about more than notebooks—it’s a mindset shift.
Moleskine represents that shift for creatives.

The solution

We started with product photography and expanded
into full campaign visuals for OOH, social, web and print.

The outcome

The campaign took over Mexico’s streets, schools, and screens—repositioning
Moleskine as the creative tool for the comeback season.